As far as blogging platforms go, Blogger has always presented itself as user-friendly and quite adaptable … to an amount. If one had to compare Blogger to other instant publishing platforms available, one might have considered them a good start-up or practice publisher for the novice, with the hopes one might graduate to the likes of WordPress, etc. Indeed, for the longest time it seemed Blogger's devotion to simplicity – a backgroundsheet style layout of posts, drag and drop options on the sidebar – might remain for those uninterested in bells and whistles. Recently, though, Blogger has finally introduced page publishing functionality, moving one step closer to equality in the blogging world.
Among the professional bloggers I know, many tend to lean towards WordPress for the options offered in the back end. One can create a WordPress site to resemble a high-tech, Flashy and widget-built wonder, and the even the prospect of learning enough PHP to get by with minimal customization did not seem to scare them away. Others, however, have liked Blogger for it simple dashboard, which allows a user to access all accounts from one port – even if the blogs are not hosted at Blogspot. Template design, while not as sophisticated as other platforms, does permit for customization if you have the knack for it, and now with the Pages function increases the ability to turn a Blogger blog into a full website.
Now when one logs into his / her Blogger account, each blog dashboard features a new selection under the Posting tab. Up to ten pages may be created, and use the same text box as the New Post selection. Once a page is created, you have the choice of creating a widget for your sidebar or having the page links appear horizontally below your header. Or, if you prefer to use an alternate method for linking to the pages, you can click the manual option. As you create and make pages live, advanced options include hiding certain pages from a menu, arranging their link order, and creating tabs. Blogger offers a detailed tutorial on pages at their website.
Depending on how your blog blog is accessible – sometimes as a tab on your main site directing visitors to updated news – you might wonder if pages are useful at all. If you have used the Blogger CMS as your main website – possibly hosted on a third party server and connected to a unique URL, you'll definitely find this addition handy for showcasing specific products, services, or other vital information on a static page. If your blog is only part of your online marketing strategy, you may find pages can prove beneficial in highlighting the more important aspects of your business. With specific code from a photo sharing site like Flickr or Picasa, you can create a photo album on your blog, or else adapt code from PayPal or Google Checkout to create a shopping cart. Whatever ideas you've had for pages on a traditional website can now be transferred to Blogger and implemented within your template.
That search engines favor weblogs in terms of relevant results makes the idea of Blogger pages all the more exciting for the novice / intermediate blogger or the site owner looking for methods of supplementing web presence. If you use Blogger for your promotion, take advantage of the Pages function to build your brand.